Formed was created by brothers Deven and Kiernan Fagan with a simple idea: that presence doesn’t need to be loud to be powerful. In a world of overdone routines and overstated products, they saw an opportunity to bring refinement back to the essentials, texture, scent, design. Every product they make is rooted in restraint, guided by detail, and crafted for the kind of man who moves with quiet confidence. Formed isn’t about becoming someone else. It’s about refining who you already are, with intention, simplicity, and edge.